La Ibense Cafe

A new ad campaign for a long running cafe launching new menu items: shot, edited and designed into posters and social reels, from the Burj Shisha to a comic style barista film.

Client: La Ibense Cafe
Category: Ad campaign · Photo · Video
Role: Photographer, videographer, editor & designer (commission)
Year: 2026
Services: Campaign design, Food & drink photography, Videography, Video editing, Social reels

Cocolime mocktail on a wooden bar with the words New on the Menu repeated behind and around the glass

Challenge

La Ibense is a well loved, long running cafe. It needed a fresh campaign for its new menu that felt exciting and premium, without losing the warm, familiar feel its regulars come back for.

Audience & goals

Regulars, new guests and followers on social, discovering the new drinks and the Burj Shisha.

Approach

01Photographed the new drinks and the Burj Shisha in the cafe's own warm, low light.
02Designed menu launch posters with bold repeated type and simple hand drawn labels.
03Filmed the baristas at work and cut short vertical reels for Instagram and TikTok.
04Edited a comic style film where the coffee bar turns into illustrated panels mid pour.

Comic barista film

Burj Shisha poster: a tall glowing shisha inspired by the Burj Khalifa on a cafe table — Burj Shisha poster

Blood Moon reel

Classic and blueberry mojitos beside the Burj Shisha with hand drawn labels — Mojitos & shisha

Iced espresso reel

New on the Menu poster for the Cocolime mocktail with pineapple, cream, coconut and lime — New on the menu poster

Solution

A full launch kit of posters and reels in one consistent look, so every new menu item arrived with its own scroll stopping story.